The utility model provides an idea display frame of AIDS prevention to the technical field of the display frame. The utility model is characterized in that a base is composed of layered setting boxes, an extraction plate with the publicity knowledge of the AIDS prevention is arranged on the external lateral face of an upper box, and thus the AIDS preventive items and protective goods(like condoms) can be easily displayed in the box and taken out. While the publicity knowledge of the AIDS prevention and red ribbons arranged on the extraction plate brings a fresh eye-catching sign to people, and can guide people to take effective measure to block the transmission of the virus. The display frame can be easily removed by the manual extraction plate. The utility model has the advantages of the strong focalization of the publicity, convenient display, finding and extraction of the items, flexible mobility of the entire display frame and stable display etc.